TapVid research library

Video Marketing Statistics & Research

Source-audited video research with samples, denominators, and limitations kept beside every finding.

This collection is editorial synthesis of third-party and first-party published research. It is not a TapVid-owned survey.

Published guides: 4
Reported statistics: 119
Original sources: 30
Last verified: 2026-08-17

Evidence ledger

Time, Cost, and Workflow Efficiency Statistics · Evidence chart

Content Repurposing Statistics 2026: 42 Data Points on Adoption, Efficiency, and AI

6 original sources

2026-08-17

Reported ROI by Video Format and Channel · Evidence chart

Video Marketing ROI Statistics 2026: 18 Data Points on Reported ROI, Sales Lift, and ROAS

7 original sources

2026-08-17

What Exact Explainer Video Conversion Rate Benchmarks Show · Evidence chart

Explainer Video Conversion Rate Benchmarks 2026: 27 Data Points on Lift, Null Results, and Purchase Intent

10 original sources

2026-08-17

Platform Engagement Benchmarks Are Not Interchangeable · Evidence chart

Video Marketing Analytics 2026: 32 Data Points on Metrics, Attribution, and Engagement

7 original sources

2026-08-17

Key findings

Time, Cost, and Workflow Efficiency Statistics · Evidence chart

Read the full guide

Small business owners who had repurposed content

70%

Self-reported result; not an audited time or cost saving.

Open original source

Small business owners who named time savings as the main benefit

54%

Self-reported result; not an audited time or cost saving.

Open original source

Marketers who said they repurpose content

94%

Small sample and undisclosed geography.

Open original source

Respondents who chose repurposing as most cost-effective

65%

Self-reported result; not an audited time or cost saving.

Open original source

Reported ROI by Video Format and Channel · Evidence chart

Read the full guide

Short-form video named among formats with the biggest ROI

48.6%

More than 1,500 global marketers; self-reported format ranking

Open original source

Long-form video named among formats with the biggest ROI

28.6%

Same global marketer survey; format subgroup n not public

Open original source

Live-streaming video named among formats with the biggest ROI

25.1%

Same global marketer survey; no controlled format comparison

Open original source

B2B marketers ranking YouTube among their top three social platforms for ROI

40.5%

Global B2B subgroup; subgroup n and country mix not disclosed

Open original source

What Exact Explainer Video Conversion Rate Benchmarks Show · Evidence chart

Read the full guide

No-video email-signup control

6.5%

Not reported

Open original source

Lightbox animated explainer

13%

Not reported

Open original source

Control conversion rate

3.96%

24,777 visitors

Open original source

Video-treatment conversion rate

5.75%

25,699 visitors

Open original source

Platform Engagement Benchmarks Are Not Interchangeable · Evidence chart

Read the full guide

TwentyThree videos under two minutes

≈80%

More than 2 million videos overall; duration-bucket play count undisclosed

Open original source

TwentyThree videos from two to five minutes

≈55%

Rounded platform estimate; content mix and bucket count undisclosed

Open original source

TwentyThree videos from five to 15 minutes

≈50%

Intent and format mix uncontrolled

Open original source

TwentyThree videos from 15 to 45 minutes

≈45%

Long-form audience intent may differ from a typical program

Open original source

Evidence shown in the charts

Platform benchmark: 7
Controlled experiment: 6
First-party survey: 5
Self-reported survey ranking: 4

Research library

TapVid cover reading One Source. Many Formats. One Measured Loop, with a subtitle about channel-ready formats and a measurable workflow

Time, Cost, and Workflow Efficiency Statistics · Evidence chart

Content Repurposing Statistics 2026: 42 Data Points on Adoption, Efficiency, and AI

42 content repurposing statistics on actual use, time, formats, AI, and results, with direct sources, sample boundaries, and research caveats.

Reported statistics: 42 reported statistics
Original sources: 6 original sources

Video marketing ROI evidence ladder separating 82% reported ROI, $2.30 modeled sales per ad dollar, and a 45% single-advertiser ROI increase

Reported ROI by Video Format and Channel · Evidence chart

Video Marketing ROI Statistics 2026: 18 Data Points on Reported ROI, Sales Lift, and ROAS

18 video marketing ROI statistics on reported returns, direct sales, investment signals, modeled sales lift, and ROAS, with source limits.

Reported statistics: 18 reported statistics
Original sources: 7 original sources

Evidence spectrum separating exact and adjacent explainer video conversion findings, negative and null results, and purchase intent

What Exact Explainer Video Conversion Rate Benchmarks Show · Evidence chart

Explainer Video Conversion Rate Benchmarks 2026: 27 Data Points on Lift, Null Results, and Purchase Intent

A 2026 audit of 27 explainer and adjacent conversion data points, including causal lift, negative tests, null results, and purchase intent.

Reported statistics: 27 reported statistics
Original sources: 10 original sources

Measurement flow from metric to defined event and denominator, attribution, and decision

Platform Engagement Benchmarks Are Not Interchangeable · Evidence chart

Video Marketing Analytics 2026: 32 Data Points on Metrics, Attribution, and Engagement

32 video marketing analytics data points on metrics, attribution, engagement, CTA and form benchmarks, with denominators and evidence limits.

Reported statistics: 32 reported statistics
Original sources: 7 original sources

How this library is maintained

We prefer original research, preserve population and sample boundaries, separate reported perception from measured behavior, and correct or withdraw a finding when its source can no longer support it.

TapVid Explainer Video Engine

Turn verified information into an editable explainer video

TapVid keeps your supplied assets and wording visible, lets you review script-to-scene correspondence, and produces the video in minutes.

Explore the explainer video engine

TapVid research library

Video Marketing Statistics & Research

Source-audited video research with samples, denominators, and limitations kept beside every finding.

This collection is editorial synthesis of third-party and first-party published research. It is not a TapVid-owned survey.

Published guides: 4
Reported statistics: 119
Original sources: 30
Last verified: 2026-08-17

Evidence ledger

Time, Cost, and Workflow Efficiency Statistics · Evidence chart

Content Repurposing Statistics 2026: 42 Data Points on Adoption, Efficiency, and AI

6 original sources

2026-08-17

Reported ROI by Video Format and Channel · Evidence chart

Video Marketing ROI Statistics 2026: 18 Data Points on Reported ROI, Sales Lift, and ROAS

7 original sources

2026-08-17

What Exact Explainer Video Conversion Rate Benchmarks Show · Evidence chart

Explainer Video Conversion Rate Benchmarks 2026: 27 Data Points on Lift, Null Results, and Purchase Intent

10 original sources

2026-08-17

Platform Engagement Benchmarks Are Not Interchangeable · Evidence chart

Video Marketing Analytics 2026: 32 Data Points on Metrics, Attribution, and Engagement

7 original sources

2026-08-17

Key findings

Time, Cost, and Workflow Efficiency Statistics · Evidence chart

Read the full guide

Small business owners who had repurposed content

70%

Self-reported result; not an audited time or cost saving.

Open original source

Small business owners who named time savings as the main benefit

54%

Self-reported result; not an audited time or cost saving.

Open original source

Marketers who said they repurpose content

94%

Small sample and undisclosed geography.

Open original source

Respondents who chose repurposing as most cost-effective

65%

Self-reported result; not an audited time or cost saving.

Open original source

Reported ROI by Video Format and Channel · Evidence chart

Read the full guide

Short-form video named among formats with the biggest ROI

48.6%

More than 1,500 global marketers; self-reported format ranking

Open original source

Long-form video named among formats with the biggest ROI

28.6%

Same global marketer survey; format subgroup n not public

Open original source

Live-streaming video named among formats with the biggest ROI

25.1%

Same global marketer survey; no controlled format comparison

Open original source

B2B marketers ranking YouTube among their top three social platforms for ROI

40.5%

Global B2B subgroup; subgroup n and country mix not disclosed

Open original source

What Exact Explainer Video Conversion Rate Benchmarks Show · Evidence chart

Read the full guide

No-video email-signup control

6.5%

Not reported

Open original source

Lightbox animated explainer

13%

Not reported

Open original source

Control conversion rate

3.96%

24,777 visitors

Open original source

Video-treatment conversion rate

5.75%

25,699 visitors

Open original source

Platform Engagement Benchmarks Are Not Interchangeable · Evidence chart

Read the full guide

TwentyThree videos under two minutes

≈80%

More than 2 million videos overall; duration-bucket play count undisclosed

Open original source

TwentyThree videos from two to five minutes

≈55%

Rounded platform estimate; content mix and bucket count undisclosed

Open original source

TwentyThree videos from five to 15 minutes

≈50%

Intent and format mix uncontrolled

Open original source

TwentyThree videos from 15 to 45 minutes

≈45%

Long-form audience intent may differ from a typical program

Open original source

Evidence shown in the charts

Platform benchmark: 7
Controlled experiment: 6
First-party survey: 5
Self-reported survey ranking: 4

Research library

Time, Cost, and Workflow Efficiency Statistics · Evidence chart

Content Repurposing Statistics 2026: 42 Data Points on Adoption, Efficiency, and AI

42 content repurposing statistics on actual use, time, formats, AI, and results, with direct sources, sample boundaries, and research caveats.

Reported statistics: 42 reported statistics
Original sources: 6 original sources

Reported ROI by Video Format and Channel · Evidence chart

Video Marketing ROI Statistics 2026: 18 Data Points on Reported ROI, Sales Lift, and ROAS

18 video marketing ROI statistics on reported returns, direct sales, investment signals, modeled sales lift, and ROAS, with source limits.

Reported statistics: 18 reported statistics
Original sources: 7 original sources

What Exact Explainer Video Conversion Rate Benchmarks Show · Evidence chart

Explainer Video Conversion Rate Benchmarks 2026: 27 Data Points on Lift, Null Results, and Purchase Intent

A 2026 audit of 27 explainer and adjacent conversion data points, including causal lift, negative tests, null results, and purchase intent.

Reported statistics: 27 reported statistics
Original sources: 10 original sources

Platform Engagement Benchmarks Are Not Interchangeable · Evidence chart

Video Marketing Analytics 2026: 32 Data Points on Metrics, Attribution, and Engagement

32 video marketing analytics data points on metrics, attribution, engagement, CTA and form benchmarks, with denominators and evidence limits.

Reported statistics: 32 reported statistics
Original sources: 7 original sources

How this library is maintained

TapVid Explainer Video Engine

Turn verified information into an editable explainer video

TapVid keeps your supplied assets and wording visible, lets you review script-to-scene correspondence, and produces the video in minutes.

Explore the explainer video engine