Video Marketing Statistics & Research

Built for videos that must inform, not entertain

AI Video Benchmark: Accuracy vs Aesthetics

See what 6,760 blind ratings reveal about factual coverage, viewer comprehension, visual quality, and aesthetics in AI-generated video.

Video content type is not one field

Types of Video Content 2026: Data From 64 Production-Ready Briefs

An audit of 64 production-ready TapVid briefs separates business use, editorial form, and delivery format—and publishes the aggregate dataset.

The five audited creative routes

TikTok Ad Specs 2026: Five Creative Routes Audited

Five official TikTok creative routes show why Auction, Reservation, Spark, and Ad Network videos need separate export checks.

The common upload layer

YouTube Video Ad Specs 2026: Nine Formats and Asset Rules Audited

Nine YouTube ad formats and asset rules reveal where upload acceptance, serving eligibility, and creative recommendations diverge.

The eight benchmark rows

Video Engagement Benchmarks 2026: Eight Data Points Normalized

Eight published benchmark rows are normalized without pretending that average watch share and end retention are the same metric.

Seven definitions compared

Video Completion Rate 2026: Seven Definitions Audited

Seven first-party definitions show how plays, starts, impressions, viewers, and milestone counts change video completion rate.

“Amazon product video” hides four publishing jobs

Amazon Product Video Requirements 2026: 7 Placement Rules Audited

An official-source audit of seven Amazon placement rules shows why listing videos, Sponsored Products videos, display video ads, and Store tiles need different export checks.

There is no platform-level specification without a format

Social Media Video Specs 2026: 10 Official Formats Audited

A ten-format, six-platform audit separates hard upload limits from recommendations and shows where a reusable 9:16 MP4 works—and where it does not.

The published studio timeline benchmark

Video Production Timeline: Data From 384 AI Projects and 7 Providers

Data from 384 TapVid projects and seven professional providers shows why production timelines must separate intake, generation, review, revision, and delivery.

What this study measured

AI Video Workflow Benchmark: 6,464 Users Analyzed

A matched cohort of 6,464 TapVid users shows why brief, script, valid video, viewing, export, and sharing need separate workflow metrics.

Explainer video prompt benchmark results

Explainer Video Prompts: 33 Briefs Analyzed

We coded 33 explainer video prompts to find which brief fields are explicit, which are missing, and how to protect product facts and assets.

What 16 product launch video prompts included

Product Launch Video Prompts: 16 Briefs Analyzed

We coded 16 product launch video prompts to reveal approval gaps and build a source-backed launch brief that survives late changes.

Tutorial video prompt benchmark results

Tutorial Video Prompts: 16 Real Briefs Analyzed

We coded 16 tutorial video prompts and built an action-observation-recovery template for accurate product education and onboarding.

What 13 vertical AI video prompts included

Vertical AI Video Prompts: 13 Briefs Analyzed

We coded 13 vertical AI video prompts to separate format settings from creative direction and build a safer one-screen product brief.

What 15 long-form AI video prompts included

Long-Form AI Video Prompts: 15 Briefs Analyzed

We coded 15 long-form AI video prompts and combined the findings with current research to build a beat table, continuity ledger, and fact map.

What makes Visual Code different?

What Is Visual Code? A Guide for Video Teams

Visual Code keeps the structure behind AI visuals editable. Learn how it changes video accuracy, revision, rendering, and production workflows.

Time, Cost, and Workflow Efficiency Statistics

Content Repurposing Statistics 2026: 42 Data Points on Adoption, Efficiency, and AI

42 content repurposing statistics on actual use, time, formats, AI, and results, with direct sources, sample boundaries, and research caveats.

Reported statistics

42 reported statistics

Original sources

6 original sources

Reported ROI by Video Format and Channel

Video Marketing ROI Statistics 2026: 18 Data Points on Reported ROI, Sales Lift, and ROAS

18 video marketing ROI statistics on reported returns, direct sales, investment signals, modeled sales lift, and ROAS, with source limits.

Reported statistics

18 reported statistics

Original sources

7 original sources

What Exact Explainer Video Conversion Rate Benchmarks Show

Explainer Video Conversion Rate Benchmarks 2026: 27 Data Points on Lift, Null Results, and Purchase Intent

A 2026 audit of 27 explainer and adjacent conversion data points, including causal lift, negative tests, null results, and purchase intent.

Reported statistics

27 reported statistics

Original sources

10 original sources

Platform Engagement Benchmarks Are Not Interchangeable

Video Marketing Analytics 2026: 32 Data Points on Metrics, Attribution, and Engagement

32 video marketing analytics data points on metrics, attribution, engagement, CTA and form benchmarks, with denominators and evidence limits.

Reported statistics

32 reported statistics

Original sources

7 original sources

The custom-production price benchmark

Explainer Video Cost in 2026: 28 Providers Analyzed

A 28-provider official-page study separates custom-production ranges, freelance rates, creative-service subscriptions, and self-service software prices.