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    Research library · 21 guides

    Evidence before interpretation

    Source-audited video research with samples, denominators, and limitations kept beside every finding.

    Research

    Explainer Video Conversion Rate Benchmarks 2026: 27 Data Points on Lift, Null Results, and Purchase Intent

    A 2026 audit of 27 explainer and adjacent conversion data points, including causal lift, negative tests, null results, and purchase intent.

    Kenneth Chen

    Kenneth Chen

    GTM Manager, TapVid

    Aug 21, 2026 · 11 min read
    Evidence spectrum separating exact and adjacent explainer video conversion findings, negative and null results, and purchase intent
    Four video marketing analytics evidence cards showing 67% survey views, 44% marketing mix modeling, about 16% CTA clicks, and about 80% short-video engagement
    Research13 min read

    Video Marketing Analytics 2026: 32 Data Points on Metrics, Attribution, and Engagement

    32 video marketing analytics data points on metrics, attribution, engagement, CTA and form benchmarks, with denominators and evidence limits.

    Kenneth Chen

    Kenneth Chen

    · Aug 21, 2026
    Explainer video cost research based on 28 official provider pages
    Research12 min read

    Explainer Video Cost in 2026: 28 Providers Analyzed

    A 28-provider official-page study separates custom-production ranges, freelance rates, creative-service subscriptions, and self-service software prices.

    Kenneth Chen

    Kenneth Chen

    · Jul 15, 2026
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