Add the approved evidence
Upload the customer interview, quote approvals, product screens, footage, result sheet, and CTA.
Create a Case Study Video Prospects Can Verify
Help buyers see the problem, decision, and result using approved customer quotes, real product screens, footage, and measured evidence. Keep each claim tied to its source, review the story before export, and rerun only the scene that changes.
16:9~30s
credits: 90
The workflow
How it works
Check every claim and match
Review the story, qualifiers, numbers, and the visual paired with each customer statement before rendering.
Create, approve, and adapt
Generate the master, obtain final customer approval, then rerun only affected scenes for approved channel cuts.
Overview
What is a case study video?
A case study video shows how a real customer moved from a specific problem to a result. A credible source pack includes consented interview clips, approved quotes, current product visuals, measurable evidence, claim qualifiers, and the intended distribution rights.
TapVid turns that source pack into a structured video while keeping supplied names, figures, screenshots, and approved wording available for review. It does not invent a customer endorsement or replace customer approval.
Why TapVid
Why B2B teams build case study videos with TapVid
Evidence stays attached to the story
Keep approved quotes, numbers, product screens, and result artifacts connected to the scene they support.
Customer meaning stays intact
Use the customer's actual words and approved qualifiers instead of turning an interview into invented praise.
Updates stay contained
Correct one metric, quote, or product screen by rerunning the affected scene while approved scenes remain fixed.
One master supports controlled reuse
Create sales, website, and social cuts from one approved source pack without rebuilding the evidence trail.
Use cases
Case study videos for recurring B2B proof
SaaS product marketing
Show the buyer problem, real workflow, and qualified outcome with current UI screens and approved customer language.
Agency client delivery
Turn a repeatable interview and evidence packet into customer stories for several clients while keeping approvals separate.
Sales follow-up
Give prospects a relevant customer story they can share with technical, financial, or operational stakeholders.
Questions & answers
Frequently Asked Questions
- Include a specific customer context, the original problem, the decision, how the product was used, a qualified result, supporting visuals, and an approved next action.
- Not exactly. A testimonial may focus on the customer's opinion. A case study explains the problem, decision, implementation, and result with enough context and evidence to evaluate the claim.
- It can structure approved written quotes and supplied evidence, but it must not invent an endorsement or present a synthetic person as a real customer. Confirm consent and distribution rights before publishing.
- Supplied wording, names, figures, and product visuals remain tied to the source pack and visible for review. A responsible owner should still check the final export before publishing.
- Yes. Update the affected figure, wording, or visual and rerun that scene while the other approved scenes remain in place.
- Yes, when the customer's approval covers those channels and edits. Preserve the meaning, qualifiers, and evidence in each cut, and request new approval when the usage scope requires it.
Explore more
Related guides
Plans & credits
Simple, credit-based pricing
Simple videos use about 4 credits per second: about 120 credits for 30 seconds or 240 for a minute. Cinematic scenes use more. These are display estimates; use the credit quote shown in the app before generation.
Pro
$49/mo
2,000 credits / mo
Max
$99/mo
6,000 credits / mo
Ultra
$199/mo
14,000 credits / mo