Feature Announcement Video Maker

Turn changelogs, release notes, and product briefs into polished feature announcement videos on launch day. No production delay, no video team bottleneck — ship your announcement the same day you ship the feature.

Product team creating a feature announcement video on launch day

Ship feature announcements the same day you ship the feature

The gap between shipping a feature and announcing it with a video is usually measured in weeks. With TapVid, paste your release notes or feature brief and get a polished announcement video in under ten minutes — ready for launch day.

  • Paste changelog entries, feature briefs, or Jira release tickets as source input
  • Generates announcement video structured around the problem solved, not the technical spec
  • Auto-creates a hook that leads with user benefit, not feature name
  • Outputs a one to two minute video ready for email, in-app, and social channels
Release notes being transformed into an engaging feature announcement video

Convert changelogs and release notes into engaging videos

Most release notes read like internal documentation because they are internal documentation. TapVid rewrites the messaging from a user benefit perspective and pairs it with motion graphics that demonstrate the feature — not just describe it.

  • Transforms technical release notes into customer-facing benefit statements
  • Demo scenes generated from feature screenshots or UI descriptions
  • Before/after comparison visuals for features that improve an existing workflow
  • Tone options: excited launch, calm informational, or urgent critical update
Feature announcement video variants personalized for different user segments

Personalize announcements for different user segments

A new API feature means something different to your developers than it does to your admins. Generate segment-specific announcement videos from the same release notes — one for power users, one for new users, one for your changelog page.

  • Segment variants: developer, admin, end user, and executive messaging from one brief
  • Localize announcement videos by swapping narration language in minutes
  • Embed different variants in your in-app changelog, email newsletter, and social posts
  • Track which segment variant drives the most feature adoption

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Ready to create your first video?

Start with a script, a document, or just a prompt. TapVid handles the rest.