Feature Announcement Video
Feature Announcement Video Maker
Turn changelogs, release notes, and product briefs into polished feature announcement videos on launch day. No production delay, no video team bottleneck — ship your announcement the same day you ship the feature.
Ship feature announcements the same day you ship the feature
The gap between shipping a feature and announcing it with a video is usually measured in weeks. With TapVid, paste your release notes or feature brief and get a polished announcement video in under ten minutes — ready for launch day.
- Paste changelog entries, feature briefs, or Jira release tickets as source input
- Generates announcement video structured around the problem solved, not the technical spec
- Auto-creates a hook that leads with user benefit, not feature name
- Outputs a one to two minute video ready for email, in-app, and social channels
Convert changelogs and release notes into engaging videos
Most release notes read like internal documentation because they are internal documentation. TapVid rewrites the messaging from a user benefit perspective and pairs it with motion graphics that demonstrate the feature — not just describe it.
- Transforms technical release notes into customer-facing benefit statements
- Demo scenes generated from feature screenshots or UI descriptions
- Before/after comparison visuals for features that improve an existing workflow
- Tone options: excited launch, calm informational, or urgent critical update
Personalize announcements for different user segments
A new API feature means something different to your developers than it does to your admins. Generate segment-specific announcement videos from the same release notes — one for power users, one for new users, one for your changelog page.
- Segment variants: developer, admin, end user, and executive messaging from one brief
- Localize announcement videos by swapping narration language in minutes
- Embed different variants in your in-app changelog, email newsletter, and social posts
- Track which segment variant drives the most feature adoption
Frequently Asked Questions
- A feature announcement video is a short video — typically 60 to 90 seconds — that introduces a new product feature, explains the problem it solves, and shows how to use it. They're distributed via email, in-app notifications, social media, and product changelog pages.
- Paste your release notes, changelog entry, or feature brief into TapVid. The AI generates a structured announcement video with demo visuals, motion graphics, and narration — ready to ship on launch day without a production team.
- 60 to 90 seconds for social and email. Two to three minutes for in-app changelog or dedicated launch blog posts. Longer than three minutes drops completion rates significantly for announcement content.
- Yes. Paste your Jira release ticket, GitHub release notes, or internal changelog directly into TapVid. The AI reads the technical content and rewrites it as customer-facing benefit messaging for the announcement video.
- Yes, when the feature has meaningfully different implications by role. Developers, admins, and end users care about different aspects of the same feature. Segment-specific announcement videos drive higher feature adoption than generic ones.
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Learn more →Ready to create your first video?
Start with a script, a document, or just a prompt. TapVid handles the rest.
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