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    FIRST-TWO-SECONDS PAYOFF·SHORT-FORM LAUNCH

    Vertical Launch Hook

    Open a vertical launch video with an immediate visual contradiction and fast resolution.

    9:167 sec4 variables
    Build this video
    Vertical Launch Hook
    Real photo reference · not Seedance output
    Photo source
    REFERENCE FRAME / SHORT-FORM LAUNCH7 SEC

    Ready to adapt

    Full prompt

    Create a polished 7-second 9:16 video about [SUBJECT]. Use [SUBJECT], [BRAND_COLOR], [KEY_MESSAGE], [HOOK] as production context and narrative intent, never as words to render in-frame. Open with [SUBJECT] apparently trapped inside a familiar problem state, then break the frame in one surprising but logical motion to reveal the new outcome. Front-load the transformation in the first two seconds, keep the subject large for mobile, and reserve the final beat for [KEY_MESSAGE]. Use a centered portrait composition, one rapid push through the opening frame, and a stable close-up for the payoff. Build a clear visual hierarchy around the meaning of [KEY_MESSAGE], using [BRAND_COLOR] as a controlled accent rather than flooding the frame. Maintain stable object identity, coherent lighting, abstract interface geometry with no microcopy, and physically plausible motion across every cut. Resolve with a bold silhouette and protected title and lower-third areas for post-production copy and native platform captions. Reserve clean negative space for post-production titles, captions, calls to action, and user-supplied branding. No generated readable text, labels, dates, numbers, interface copy, testimonials, or unsupported claims. No logos or invented brand marks. Avoid random scene changes, warped interfaces, duplicated objects, floating artifacts, aggressive flicker, and generic stock-footage styling.

    Variables

    Replace only what you can verify. Keep brackets visible when an input is still unknown.

    [SUBJECT]
    Subject
    Example: your product, idea, or campaign
    Name the single product, concept, or campaign the video must keep visually consistent.
    [BRAND_COLOR]
    Brand color
    Example: #78d701
    Use one controlled accent color; add readable brand copy later in post-production.
    [KEY_MESSAGE]
    Key message
    Example: the one point viewers must remember
    Use this as narrative intent only. Do not ask the model to render the words in-frame.
    [HOOK]
    Opening hook
    Example: Your launch should not take three weeks
    Use this to shape the opening contradiction; add the actual hook as post-production text.

    Reference plan

    1. 1Reference 1: a clean subject or product image that establishes shape, material, and identity.
    2. 2Reference 2: a brand-board frame showing color, typography, spacing, and intended visual mood.

    Timing map

    1. 0–2s

      Establish the subject and visual question with one readable focal point.

    2. 2–6s

      Reveal the core transformation or information in two controlled beats.

    3. 6–8s

      Resolve on the key message and a clean, brand-ready end frame.

    Guardrails

    • Keep the subject visually consistent across all shots and transitions.
    • Generate no readable text or logos; reserve clean safe zones for post-production copy and branding.
    • Prioritize legibility and controlled motion over spectacle or excessive camera movement.

    Evidence ledger

    Model
    Dreamina Seedance 2.5
    Release source checked
    2026-08-07
    Prompt status
    Editorially reviewed; not yet benchmarked by TapVid.
    Release source
    Official Seedance 2.5 page

    Continue in TapVid

    Turn the hook into an explainer

    Take the hook beyond a seven-second visual by giving TapVid your existing launch copy, founder script, or PRD. TapVid turns creator-owned content into a structured explainer video, so the social opening earns attention and the following scenes clearly explain the product without drifting into generic AI-video imagery.

    Continue with Animated Social Media Video Maker

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